Partner: Top-tier Travel Provider
Goal: Demonstrate an increase in targeted visitors to travel offer/agent landing pages. Increase deep-link page views on client’s website and increase sign-up requests for travel agent assistance.
Focus: Increase reach & brand-awareness while reducing advertising & lead acquisition costs.
Target Audience: Leisure Travel, Finance, Luxury, Family Planner
Strategy: Our account management team worked closely with the client to identify their ideal audience. We developed the overall plan and aligned the products and messaging with their target markets. The plan utilized a series of specific targeting segments for the given audiences.
Results: The campaign received a tremendous amount of traffic and acquisition costs were slashed. BTMedia utilized dynamic CPM pricing, audience segments, and targeting technologies to maximize our client’s ROI. The dramatic increase in traffic was a result of our client’s offers being served to a receptive and engaged audience. Higher engagement resulted in reduced cost and higher ROI.
