We have compiled a list of interesting articles and case studies covering multiple areas of Online Advertising.
Display Advertising Improves Sales
In a recent comScore study, researchers examined 139 online display advertising campaigns across a variety of vertical industries, confirming that display advertising can have a significant positive impact on Sales…(Click to read full article)
Display Ads plus Search Improves Results
Recent research has been published showing the significant value of display advertising campaigns to the overall effectiveness of search marketing activities…(Click to read full article)
Display Advertising vs Last-Click Metrics
Display advertising makes it possible to directly measure clicks and conversions from these clicks, so most marketers assume the effects end there. The lift created beyond the “last-click” is also important when calculating display advertising ROI..(Click to read full article)
Travel Industry Case Study
A travel industry case study in which advertising costs were slashed 1200%* utilizing dynamic cpm pricing, CPC/CTR metrics, audience segmentation & specific targeting…(Click to read case study)
