Internet Marketing

CPM is one of the pricing models by which advertisers pays for every 1000 impressions of their advertisement. This is an ideal method of payment for advertisers who want to build brand awareness and guarantee the number of people who sees their banner.

CPM Pricing Model:
2,000,000 impressions at $5.00 CPM
Cost: $10,000

* BTMedia has the ability to attach CPC/CPA goals to all CPM campaign for additional optimization.

CPC stands for Cost per Click. This means that the advertiser only pays when their ad is clicked by an interested party. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers that click on their banners and visit a page on their site.

CPC Pricing Model:
4,000,000 impressions
10,000 clicks at $.50 CPC
Cost: $10,000

This pricing model allows advertisers to vary what they pay for an impression based on the value of every individual impression in relation to their campaign’s ROI goals. Instead of paying one flat CPM price for all impressions, advertisers pay more for high value impressions and less for low value impressions.

* DCPM establishes CPM ceiling and attaches CPC/CPA goals for optional pricing and ROI