BTMedia offers full site transparency combined with sophisticated audience, channel, demographic & behavioral targeting technologies. We utilize these technologies to deliver optimally placed ads into brand safe environments.

Consumer Targeting

Demographic Targeting
Advertisers target a defined audience based upon demographics.
A travel agent wants to reach women 36-45.
Behavioral Targeting
Advertisers target a defined audience based on recent online behavioral patterns.
A financial company targeting men interested in stocks.
Geographic Targeting
Advertisers target consumers based on country, state or city
An insurance company licensed in California.

Channel Targeting

Run of Channel
Build brand awareness via mulitple channels maximizing reach and cost effficiency
Channel Targeting
Reach consumers who have shown interest in specific content by utilizing channel based targeting
Site Specific
Target specific websites to both improve brand and reach specific user types

System Targeting

Targeting specific audiences by utilizing system technologies
Geographic (country, state, DMA, city, ZIP)
Browser-Target browsers, or operating systems.
Daypart - Target days or parts of a day.
Frequency- Control times ad is viewed
Language - Target content language
Netspeed -Target Internet connection speeds.
Rating - Target sensitivity of content
*Custom targeting is available and highly recommended