Targeting

Geographic Targeting

Geographic targeting, or geo-targeting, limits delivery to particular geographic areas.

• An advertiser can apply targeting to an ad campaign so that it shows only to users from certain geographic areas. For example, an advertiser wants to show an ad only to users from four states in the US.

Geo-targeting by region or DMA
You can geotarget based on either region or DMA:

• Regions allow you to target a country, state, province, territory, etc.
• DMAs allow you to target “designated marketing areas” that are based on metropolitan television markets - for the US and Canada only.

Targeting within a country
If you target to a country, the ad server automatically targets all sub-regions within the country. If needed an advertiser is able to target only some of the sub-regions for that specific country.